new clients? Well there is no one single answer. The key is try multiple
different approaches to see what works best and then keep doing it over and
over again. To have a successful marketing campaign you need to beat your
targeted group over the head repeatedly so that Bevinco is the first thing
to come to mind if they think about looking into liquor/beer control.
However sales and marketing is very time consuming and can easily fall to
the way side, which has been a struggle of mine, how to service my existing
clients and continue marketing and selling. Well, Bevinco head office has a
great program that has allowed me to send monthly post cards to potential
new clients with a brief management tip and my contact information. All I
had to do was supply a mail out list and professionally developed post cards
with my contact information are sent out monthly with nothing else required
on my end. Initially I thought these cards could easily be tossed into the
garbage (and I am sure some do), however I have had several inquires
directly because of these cards. Even better, when I have just walked into
a bar and introduced myself I have had owners pull out the cards and ask if
I was the same guy.....so they are working and it is all happening in the
background taking a minimal amount of my time. Below is a sample of a
recent postcard that I've sent out... if you want to read this Bevinco Brief,
follow this link: http://www.bevinco.com/services/brief-5reasons
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