Day 204 - Emails and Spam
To continue on yesterdays marketing theme using mail outs I thought I would quickly touch base on email. After all it is 2010 and everyone uses email, so this must be the best way to reach out to potential clients....well yes and no. There are lots of benefits to emails and also some issues. With email I have been able to reach out to over a hundred people almost immediately. The challenge has been getting the "best" email. It has been easy to get a bar email from their website but typically it is a general email account. In many cases the owner may or may not go through the emails but you just never know exactly who is reading the email or if it is being read at all (similar to mail outs). I have received a much better response if I have actually gotten the owner's personal email which is hard to get but it might escape the junk or spam email filters. Again, Bevinco head office has another great marketing program where you can supply a list of email addresses and a pre-developed informational newsletter is sent to the addressees. The benefit of this program is when the recipient opens the email and it gets logged, if they continue to click on the attached article in the email for more information that also gets logged. Every month I then receive a list of all the recipients that actually opened the email and a list of recipients that clicked on the article and read further........this list of recipients is obviously the targets you want to follow up on by phone or in person. Again, I think getting the personal email is key to success with this program.
To continue on yesterdays marketing theme using mail outs I thought I would quickly touch base on email. After all it is 2010 and everyone uses email, so this must be the best way to reach out to potential clients....well yes and no. There are lots of benefits to emails and also some issues. With email I have been able to reach out to over a hundred people almost immediately. The challenge has been getting the "best" email. It has been easy to get a bar email from their website but typically it is a general email account. In many cases the owner may or may not go through the emails but you just never know exactly who is reading the email or if it is being read at all (similar to mail outs). I have received a much better response if I have actually gotten the owner's personal email which is hard to get but it might escape the junk or spam email filters. Again, Bevinco head office has another great marketing program where you can supply a list of email addresses and a pre-developed informational newsletter is sent to the addressees. The benefit of this program is when the recipient opens the email and it gets logged, if they continue to click on the attached article in the email for more information that also gets logged. Every month I then receive a list of all the recipients that actually opened the email and a list of recipients that clicked on the article and read further........this list of recipients is obviously the targets you want to follow up on by phone or in person. Again, I think getting the personal email is key to success with this program.
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