Day 217 - Seasonal Clients, can we make it work?

The answer is Yes, of course we can. The biggest challenge is timing, a seasonal client might only have a window of 2 months in which we need to get in and identify the challenges and implement corrective actions quickly. A seasonal client would typically be golf courses, beach bars and ski resorts which may or may not be relevant in all regions. The best opportunity would be where both summer and winter seasonal clients exist. For example you may be able to approach golf courses for spring and summer and fill the void in the late fall and winter with ski resorts, that way your schedule can remain full year round. In my territory, the core bars largely support the student population, and when the students leave in the summer the bars slow down and that is when we need to look at the beaches or golf course as I have previously discussed. But how do we make an impact and provide our clients with the service and solutions required in such a short time frame? Well increasing the frequency of the initial audits is the quickest approach. Instead of our typical weekly audits we can perform daily audits over the weekend during the busy days to get a handle of the issues immediately and start implementing solutions during the first week. As the shrinkage levels are decreased we can back the audit frequency down to weekend audits and gradually reduce to our typical weekly audits. The immediate concern would be of course the cost to implement such frequent audits, however in a seasonal venue business the revenues are typically higher per week than what an all year round establishment would see because of the nature of the business. This does require some creative pricing on our end to ensure the client still receives good value and allow us to still make a profit.