Friday, December 10, 2010

Day 317 – Is There a Minimum Sales Volume?

My first answer is maybe. It really comes down to a cost benefit analysis. The industry average for losses is 20%, due to over pouring, theft etc. Just as an example, if you were to have sales of $1000 per week, the bar owner would experience losses of $200 per week (on average). If you charged $200 per audit each week and were able to eliminate the losses then the bar would break even, which might not be much of an advantage (however, we do provide several other value add services beyond reducing losses). So some would say that would be the minimum, however, if the bar has only 2 beers on tap, 4 brands of bottled beer and just rail liquor, then you can look at other pricing options to make the service more cost effective. Because the sales volume is low, the on-hand stock is low, you could likely audit every 2 weeks or maybe monthly. With such a small bar the audit price could also be lowered because your audit time will also be significantly lower. If the bar is on route to another client, this could also make it more financially viable for you. There will be instances where it just doesn’t make financial sense, but just some things to consider when prospecting for new clients.

2 comments:

  1. your logic is flawed here. 20% loss will only equate to $200 (even on average) if all the losses were due to drinks being given away for free over the bar. Certainly over pouring, theft or wastage does not equate totally to retail loss and is far closer to cost than retail. You would be ripping off an owner by charging them $200 for this. The right thing to do would be to tell them to close their bar and try another type of business, not to gouge them for 200 bucks!!

    ReplyDelete
  2. Hello anonymous, thank you for the feedback. Every establishment and business will experience various levels of losses. A 20% loss in any business whether it be in the hospitality industry or in manufacturing is unacceptable and should be addressed. You just need to determine and justify the cost required to eliminate these costs so that you can improve your business and ensure profitability,

    ReplyDelete