Day 314 – Qualifying a Potential Bar

A mistake that can easily be made is to pass over on an opportunity because you think the bar is not a good candidate for the BEVINCO service. Every bar as long as they sell liquor, wine or beer can be a good candidate. There are several criteria that can be used to qualify a bar: liquor sales and volume, demographics of the patrons and bar tenders, location, type of establishment and others just to name a few. But typically it is some combination of these criteria that qualify a bar as a good candidate for the BEVINCO service. A good start to qualifying the bar is to research them and understand their business, stop in and check it out, talk to the bartenders as a patron just to get an understanding of their business. I have long standing clients that have used BEVINCO for several years and I would have never thought they were a good candidate at first glance, but a closer look at their operation revealed otherwise. Don’t assume a bar isn’t a good fit until you have information to tell you otherwise.