Day 95 – Tired Feet

It has been a few weeks since my last entry, simply because it has been a busy time. I had brought on a new client which required a lot of time to get things in order and understand their systems but all is good now. For the most part though I have been hitting the streets and meeting with many bar owners every day trying to market BEVINCO in my area and build a relationship with the hospitality community in my territory rather than trying to jam the service down their throats. Over the past couple of weeks I have identified an interesting trend that may be significantly different than most other BEVINCO territories or it might be a sign of changing economics...... that is the bar owner is almost always present and in some cases working behind the bar. In the past 3 weeks I have gone into 23 different bars and the bar owner was present at 18 of them, that is 78%! Is this good or bad? Well I think there are positives and negatives. The negative of course is it may be harder to show the need for BEVINCO if they are there all of the time, especially if they are bartending. But even though they are there (for those not bartending themselves), they can’t watch every drink being poured, they can’t be there every minute they are open and if they are then they need a break and we can help give them that break by keeping tabs on their shrinkage and minimizing fears of theft or poor cost control. One of my existing clients is an owner managed and operated establishment and they love BEVINCO, so there is still a need regardless if the owner is present all day long. More to come!