Day 292 – Continuing Marketing Efforts

Marketing is not just a onetime deal, you need to ensure your message is being received by your target market on a consistent basis. You can change your message or the means you use to deliver your message but you need to continually be in the face of your audience so that BEVINCO becomes as common to the bar owner as their local beer supplier that they use every week. In the past I have talked about the postcard mail out and email programs that BEVINCO Global Office (GO) has developed which are extremely effective, simple to implement and low cost, which is so beneficial especially when you are just starting up. However it can never hurt to add other techniques to your marketing efforts to compliment the email and postcard programs. One potential downfall of the postcards (or any direct mail piece) is the owner may not receive them if they are not the mail retrievers. I suspect if a bartender collects the mail, the postcard with the “Over Pouring Costs Money” message may not reach the owners desk. To avoid this I have sent advertisements in sealed envelopes addressed to the owner to increase the odds of the owner actually receiving the message. You obviously need the owners name to do this, however, infoCanada or infoUSA can be a big asset when developing your targeted lists.