Friday, October 1, 2010

Day 247 - New Bar Listings

New bars and restaurants pop up all the time and sometimes it seems every week a new establishment opens or an old watering hole gets a facelift as a result of new ownership. This is a great opportunity to make contact and at the very least make a quick introduction. Two scenarios usually exist, the first being the new bar owner is very conscious about inventory control and ensuring profits are maximized. If this is the case then you want to make sure they are familiar with BEVINCO and the benefits we bring to the table while they are likely researching various methods and systems available on the market. The second scenario is the owner is swamped with all aspects of opening a new bar and inventory control is not on the top of the list. If this is the case then a simple introduction or a drop off of literature can go a long way. Once the owner gets the doors open and has a moment to breathe then they are more apt to meeting with you to discuss what we can do for them. In both scenarios it is very important to make contact with the owner early. A good way to do this is to frequently obtain an updated listing of liquor licenses being issued or changes to existing licenses. Check with your local liquor control board on how to obtain this list, it is key to getting the inside scoop on new bars and making sure BEVINCO is fresh in their mind.

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